How smart brands speak in a unique voice Adopt writing guidelines This blog is about how to advance your brand voice: how to discover or create it, manage it and measure it. Which tone makes you likelier to have dessert? See: tone of voice really matters. You’ve got to try it!”īrand voice can help you make your marketing simply irresistible. A third brings out a dessert tray and says, “The chef’s chocolate cake tonight is divine.Would you like to take a look at tonight’s desserts?” Another says, “I hope you enjoyed your meal.The tone of voice directly affects purchase decisions – just as it affects all human interactions. What is a brand voice?Ī brand’s tone of voice is how you say what you say. Brands also have their own tone called brand voice. If the brand were a celebrity, who would it be?Įach person has their own tone of voice: that’s why you can pick out a friend’s voice in a crowd.Ask if the brand were a car, which one would it be?.If the brand were an animal, which one would it be?.If the brand were a country, which would it be? Neutral Switzerland? Fashionable France? Up-and-coming China?.If your brand already has a clearly defined position and promise, you can move towards defining your brand personality and voice. If your brand hasn’t yet defined its marketplace position, promise to customers, or personality, it’s too soon to work on brand voice. Build your brand voice on a solid foundation of customer research and branding. The better you know your brand and your customers, the more in-tune your voice will sound. Say what you mean, uniquely Tune into your customers and your brand personality In today’s blog, I’ll address all them all. Two of these questions rank among marketers’ Top 100 Questions on content marketing. What should the tone of voice be for the writing style? Think of the brand you are writing for or just straight informative?.Do you have best practices/tips for creating a tone/voice on social media that matches the overall brand?.What should be written from the brand voice versus an author?.How do you create a consistent brand voice?.How can a brand quantify content ‘tone’ as in ‘brand voice’?.Marketers from Accuweather, Cyrus One and Kaiser Permanente posed a series of tough questions about brand voice:
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